Marversal is committed to protecting and respecting your privacy. Marversal is making changes to the way we operate to ensure compliance under the new General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) framework.
We have updated our privacy policy to provide clearer and more precise language about how we collect, use and share personal data.
Marversal values the consumers right to privacy. Our objective is to ensure that the consumer always feels in control of where and how their personal information is collected, stored and used.
We always honour consumer privacy preferences for opting their data in for any purpose. This policy applies to Marversal, its subsidiaries and affiliates (collectively, “Marversal,” “we,” “our” or “us”), and describes how we collect, use, share and secure your personal data and device-related information. It also describes your choices regarding use, access and correction of your personal data.
We are a global company, and operate in multiple jurisdictions concerning privacy and data protection. We are committed to complying with local regulations, including with the GDPR in the EU and CCPA in the USA.
Many of the rights provided by the GDPR and CCPA are upheld by Marversal globally as good practice, unless they conflict with regulations or practices in other jurisdictions. For example, the data subject rights provided by the GDPR are available to users worldwide, not just within the EU.
Please read this policy carefully to understand how we treat your information. This policy is intended to inform you of how our technology processes information on behalf of consumers, advertisers, puMarversalhers and other businesses that use our website, products and services. By providing personal data to us, you are accepting and consenting to the practices described in this policy.
About our business
Marversal is a digital advertising company. We provide services to companies including media agencies and their clients -global advertiser, who may purchase media or data by using our technologies, or who may share data with us. Our services (“Services”) may include, for instance, verifying location data, measuring footfall attribution, facilitating advertising based on audience segments and inferred interests, cross-device retargeting, and other attribution and location analytics.
Marversal provides a digital advertising technology platform and related services that connects advertising buyers (advertisers) with sellers (publishers) of advertising inventory (in other words, the opportunity to display a buyer’s advertisement on a seller’s Digital Media Property). In this policy, we refer to our buyers and sellers collectively as “Partners”.
We use the information that we receive from our partners, including publishers and supply side platforms (“SSPs”), demand side platforms (“DSPs”), data management platforms (“DMPs”), telco Internet service providers (“ISPs”), beacon providers, data providers and others or which we collect ourselves through our website and in the course of the provision of our services, to engage in targeted advertising, including location-based advertising and related data services.
This means that we partner with third-party websites and mobile application (“App”) to enrich or serve ads within their sites and mobile Apps that are customized to their users. We do this by inferring interests and locations from information we are passed or collect about how those users interact with sites and Apps that have partnered with us.
The overall result is that the consumer receives advertising which is more specifically tailored to his or her interests, and the advertiser reaches an audience which is more interested in its products or services. Accurate targeted advertising is, therefore, a win-win situation for advertiser and consumer. As noted below, consumers have choices with respect whether to allow targeted advertising on a device-by-device basis, and we honor those preferences.
Information collected and used via our services
We do not collect or receive from our Partners information which directly identifies individuals (such as names, addresses, phone numbers or email addresses), and so we do not identify an end user’s actual real-world identity via our technology. However, some of the data which we process (such as device ID numbers, IP addresses and location data) are considered as “personal data” for the purposes of some data protection legislation, and so it is therefore our policy to treat the data which we process in the provision of our Services as “personal data” in accordance with the requirements of applicable local laws and regulations.
We do not collect directly identifiable personal information (“PII”) from users online through advertisements we serve or manage on behalf of our clients unless users affirmatively and deliberately choose to release that information by submitting it, in a text field for example. PII here refers to directly identifying information such as an individual’s name, mailing address, phone number or e-mail address. If you affirmatively and deliberately provide PII via an advertisement that we serve then we will use the information only for the intended purpose, and if you provide PII via one of our client’s advertisements who was identified to you at the time of collection, then that PII will be provided to such client, and such PII shall be subject to that client’s privacy policy.
As we do not have a direct relationship with the consumers whose data we receive from Partners or third parties and process on their behalf, we rely on our Partners to ensure that the data that it has passed to us has been lawfully obtained and use has explicitly consent, that the consumers have been given notice as to how their personal data will be processed and that it may be passed to intermediaries such as Marversal, for example, for the purposes of targeted advertising, and that the consumer has consented to such information sharing and processing. Accordingly, each publisher, website, Partner or developer is responsible for obtaining all applicable consents to enable our targeted advertising and other services. Where possible, and specifically in the EU, that consent is explicitly passed to us with the personal data, and we will check it before using the personal data. We handle various types of data in the provision of our services, including the following:
Information relating to devices that we receive from our second and third party Partners, which, depending on the user’s chosen device permissions, may include the device ID of the mobile device being used to access an App (for example, IDFA on iOS or GAID on Android, which are random strings of letters and numbers generated by the software of the device and which do not include any directly identifying details of the device’s user), precise geolocation data, Wi-Fi IP addresses, demographic data including age, gender or country, physical beacon data, and the name of the publisher or App in use. Marversal does not receive device ID’s from web browsers – device IDs are received in respect of App traffic only. Much of our device tracking comes from advertising bid requests and information associated with device IDs in bid requests. Other information from advertising bid requests relating to a particular device ID, such as hashed cookie IDs or proprietary client/Partner IDs, user agent information, latitude/longitude and historic location data, device make, model and operating system, ads clicked on, frequency of exposure to ads served, IP address, and timezone. For IP addresses that we have identified as residential, we may link devices seen at the IP address as being potentially in the same household, for instance, in jurisdictions that allow that linking (the EU does not). We may also receive anonymized IDs based on, e.g., SSP-deployed cookies, which may have been synced with other third-party cookies, and that are de-identified and shared with us. Information which we receive from ISPs, in a small percentage of cases, which includes anonymised demographic data such as age or gender of users of the ISP’s network. We only receive this information where the user has accepted the ISP’s terms of use and/or privacy policy, and has opted in to the data being provided to us and used for targeted demographic and location-based advertising and, where required by the jurisdiction, that explicit consent has been passed to us. On a website or mobile App, user behavior within the website or App, and data regarding the general nature of the content being viewed, such as the category of the site or App (e.g., sports, shopping or travel related), as well as opted-in data such as device location services. We also collect information via a software development kit (SDK) that App developers may include within their App to tell the App to collection location data, provided the user has expressly provided the App to collect location information and, where required by the jurisdiction, passed that consent on to us. By way of example, our algorithms help our clients to determine which ad to serve to a particular device based on multiple factors including the real time location of the user, whether we have a history of location data for the same device ID, and the ads previously served to that device ID.
Marversal uses the information it collects and receives to:
Analyse the effectiveness of online and mobile advertising campaigns; Attribute user interests to browsers and devices; Measure footfall traffic and ad campaign conversion attributions; Identify relationships between different browsers and devices, as well as between Wi-Fi IP addresses and the locations of various points of interest; Deliver targeted advertising campaigns across devices; and Create audience segments and profiles, which may be based on factors such as shopping interests, age, gender, geography and/or online actions.
Information collected and used by us from clients of our services and website or recipients of one of our newsletters: We also collect and use data about users of this website and our clients who provide data to us in order for us to provide services to them.
This data can be broken down into the following categories:
Information you give us. You may give us information about yourself by filling in forms on this website, by signing up to receive our newsletters or by corresponding with us by phone, email or otherwise.
Information we collect about you
We may automatically collect the following information from each of your visits to this website:
Technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform; Information about your visit, including the full Uniform Resource Locators (URL), clickstream to, through and from this website (including date and time), page response times, download errors, and length of visits to certain pages; If you receive the HTML-formatted version of our newsletters, we will collect and save notifications that you have opened the email sending out a particular newsletter, in addition to information in respect of your clicks on links in each newsletter. If you would like to discontinue receiving newsletters that you chose to sign-up for, you may update your email preferences by using the “unsubscribe” link found in the emails we send you or by contacting us at privacy@Marversal.com. Information we receive from other sources. We may receive information about you if you use the services we provide. We also work with third parties (including, for example, business partners, analytics providers, search information providers) and may receive information about you from them.
Where you access this website through a third party site, such as Facebook or Twitter, we may receive information about you (such as your name and email address) directly from the account that you have with them. The information that we receive may depend on the privacy settings you have with the third party site. We will use this information: to improve this website to ensure that content is presented in the most effective manner for you and for your device; as part of our efforts to keep this website safe and secure; and in respect of information we collect from distribution of the HTML-formatted version of our newsletters) to evaluate and improve the content and format of our newsletters.
Information you give to us
We will use this information: to carry out our obligations arising from any contracts entered into between you and us and to provide you with the information and services that you request from us; to notify you about changes to our services; to ensure that content from this website is presented in the most effective manner for your device; and (on occasion) to contact you to evaluate and improve the content and format of our newsletters
Information we receive from other sources
We may receive information about you from other sources, including publicly available databases or third parties from whom we have purchased data, and combine this information with information you give to us and information we collect about you. This helps us to update, expand and analyse our records, identify new customers, and offer products and services. We may use this information and the combined information for the purposes set out above (depending on the types of information we receive), including for the provision of data and targeted advertising services. We contractually require all our sources to comply with GDPR requirements, and only pass us personal data where the appropriate consent has been obtained.
Sharing and disclosure of your information
Where you have opted in for us to do so, we may share your information with third-party business partners, for instance, for the purpose of enhancing our products and services, or so that they can market their products or services to you. We may also do so for the performance of any contract which we enter into with you, or to allow us or our business partners to provide a service you have requested or to fulfil a request for information.
We may share your information with third parties who provide services on our behalf to help with our business activities. These companies are authorised to use your personal information only as necessary to provide these services to us. These services may include: sending marketing communications, payment processing, and providing cloud services. For more details please see our partner list.
In certain situations, we may be required to disclose personal data in response to lawful requests by public authorities, including to meet law enforcement requirements.
We may also disclose your personal data as required by law, such as to comply with a subpoena or other legal process, when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.
We may retain your information for as long as your account is active or as needed to provide you services, comply with our legal obligations, resolve disputes and enforce our agreements.
Security and where we store your personal data
Separately from the information that we collect as part of online behavior, we collect information about clients we work with individuals with whom we have a direct contractual relationship. Where this personal information concerns EU citizens.
Cookies and similar tracking technologies
When we provide services, we want to make them easy, useful and reliable. When you use this website, we may place small files (which often include a unique identifier) locally on your device with your explicit consent. These small files are known as cookies.
These pieces of information are used to improve services for you through, for example: enabling this website to recognise your device so you don’t have to give the same information several times during one task. recognising that you may already have given a username and password so you don’t need to do it for every web page requested. measuring how many people are using this website, so it can be made easier to use and that there is sufficient capacity to ensure this website operates effectively. Information may include the date and time of browsing activity and browser type. A cookie records on your device information relating to your internet activity (such as whether you have visited this website before). Although this website uses cookies to distinguish you from other users of this website, we won’t disclose information stored in cookies that we place on your device to third parties.
We currently use the following types of cookies on our website:
First party cookies: these are our own cookies, controlled by us and used to provide information about usage of this website and our services. Third party cookies: these are cookies found in other companies’ internet tools which we are using to enhance our site and services. For example, Facebook or Twitter have their own cookies, which are controlled by them but may be present on our website. Interest-based advertising and consumer choice:
We may partner with third parties to display advertising on our website or manage our advertising on other sites. Our third party partners may use cookies or similar technologies in order to provide you advertising based upon your browsing activities and interests. I In some jurisdictions, including where GDPR applies, explicit consent to use cookies for these purposes will be collected by the publisher and passed to Marversal along with the cookie-based information. Where such consent is collected, we will read and require it for our own processing of your data.
We also use cookies, SDKs or similar tracking technologies such as web pixels to collect information described in this policy from third party mobile applications and websites that Marversal does not own or operate. This is done to help our partners provide relevant and targeted advertising to consumers. Marversal provides you with the ability to opt-out of the collection and use of your information for interest-based advertising via all of our services. This means that Marversal, and any clients that utilise data collected by us using Marversal technologies or services, will not have the right to use your data for online interest-based advertising purposes. Marversal and its clients may still collect and use data for other purposes, including analytics and research.
Choices regarding ad targeting and data use
Marversal offers multiple-choice mechanisms that enable Clients to opt-out of Marversal’s use of information for interest-based advertising as well as certain uses of precise location. We do not currently respond to browser-based Do Not Track signals because our Platform and Service operate primarily in the mobile application advertising space, and Do Not Track is browser based. Please note that you will continue to receive advertising after you opt-out, but it may not be tailored to your interests. Please also note that our opt-out mechanism is browser or device specific. Therefore, if you use multiple browsers / devices you will need to perform the opt-out operation for each browser or device. Certain devices and device configurations may prevent our opt-out from operating correctly. Persons located in the European Economic Area have the right to object to our processing of their personal data and/or revoke their consent as described below.
In-ad opt-out
You may opt-out of Marversal-delivered OBA advertisements within a mobile website or mobile App by clicking on the enhanced notice/OBA icon included within that advertisement, and then selecting “opt-out” within the page to which you are redirected. We honor Apple “Limit Ad Tracking” and Google Opt out of “Ads Personalization” device settings. When we see those setting enacted on a mobile device, we treat that setting as a request to opt-out from interest based advertising and a request to opt-out from Marversal’s sale of data to third parties. Marversal works very hard to respect privacy and personal data and sees these global tools as having a damaging effect on your experience with advertising. There will always be advertising, so we believe that the best world is one where that ads are relevant to your interests and where you have granular control over which ad networks you trust with your personal data, not a tracking block for all ad networks. Marversal provides this granular control through special integration with the AdChoices icon in our ads. In order to properly opt-out of Marversal ads, first, on Apple (iOS) please TURN OFF ” Limit ad tracking ” or on Google (Android) TURN ON ” Ads Personalization “. Then, when you see the AdChoices icon on one of our ads, tap on the AdChoices icon, and you will be directed to this page. For your convenience, the form (below) to opt out of interest-based advertising will be prefilled with your advertising ID and IP address. Finally, click submit to revoke the consent we have claimed to store and process your data by legitimate interest (See “Special Data Protections by EEA Data Subjects”). Regardless of how you choose to share your preferences for interest-based ads tracking, for devices where we are able to see that an opt-out selection has been made, we will stop tracking your activities for the purposes of serving interest-based advertising. Clients could use: Limit Ad Tracking Opt Out of Interest-Based Ads.
Mobile applications opt-out
To opt-out of the collection and use of data for interest-based advertising on your mobile device, you can modify the settings on your mobile device. For example: For Apple Devices: Go to Settings, Select Privacy, Select Advertising, and enable the “Limit Ad Tracking” setting. For Android Devices: Open the Google Settings App, Select Ads, and enable the “Opt out of interest based advertising” setting. Note: The actual opt-out instructions for each device may differ slightly depending on operating system and updates. Also, after choosing to opt-out via any of the mechanisms describe, if you use a different device or a different browser, or if you delete browser cookies, you may need to repeat the opt-out steps for that particular device or browser. In addition, if you block cookies on your browser or if third-party cookies are blocked by default, some of the opt-out tools above may not function.
Children
We do not knowingly collect any personal information about children under the age of 16. If we become aware that we have collected personal information about a child under the age of 16, that information will immediately be deleted from our databases.
Access to information
Much of the information that we hold is purely technical in nature, and relates to the devices that interact with our website, devices that interact with others’ websites and mobile apps where our tracking technologies are present, and devices that interact with our advertising, rather than being “personal” in nature about any individual.
Where we do hold personal information about you, the General Data Protection Regulation and California Consumer Privacy Act give you the right to access, correct, update or delete information held about you by us at any time. Your right of access can be exercised in accordance with the GDPR or CCPA, however please note that we will have to first verify your identity before completing your data subject access request.
Upon request, we will provide you with information about whether we hold any of your personal information. You may access, correct, or request deletion of your personal information by contacting us as described below. We will respond to your request within a reasonable timeframe. We will also pass your request, where possible, on to any third parties with whom your data has been shared.
Contact us
To contact us with questions about this policy or our data practices, or to request access, correction or deletion of your personal data, you may reach us at privacy@Marversal.com, legal@Marversal.com or in writing as follows, and we will respond to your request within a reasonable timeframe:
Contact Address: 60 PAYA LEBAR ROAD, #08-55, PAYA LEBAR SQUARE, SINGAPORE
Changes to this Privacy and Cookies Policy
If this policy changes in any way, we will place an updated version on this page. Regularly reviewing this page ensures that you are always aware of what information we collect, how we use it and under what circumstances, if any, we will share it with other parties.
This Privacy Policy was last updated on 13 Jan 2022.